Inside InsurTech Insights 2024
NextGen Communications was honoured to be the official media partner for InsurTech Insights 2024, Europe’s biggest Insurtech event where innovators meet the movers and shakers of the insurance industry.

Each year, this prestigious event seems to get bigger, better, and slicker. This year’s extravaganza saw 6,000 people attending, with over 400 speakers talking about the hot topics of the day, almost invariably including AI, but also Cyber risks and opportunities, and the power of data.
At the event, in addition to gaining unique insights as the official media partner, NextGen Communications supported seven highly-valued Insurtech PR clients, organised the breakfast briefing launch of a major industry report for MAPFRE Open Innovation on the future of Gen AI, and moderated a high-octane panel discussion on Cyber risks for SMEs.
Standing out from the crowd
Among the notable businesses we represented were global insurer MAPFRE, as well as leading Insurtechs Novidea, Previsico, MIS, Optalitix, WhenFresh, and ARMD. Each of these companies brought their unique innovations and insights to the fore, with support from NextGen Communications.
We arranged press and TV interviews with InsurTech Insights, the Insurance Knowledge Hub, Insurance Insider, The Insurer, and Post. We also facilitated speaking opportunities and significant social media coverage. This made sure that our clients’ brands, propositions, and people were seen and heard far beyond the confines of the conference hall.
The future of GenAI by MAPFRE
At the event, MAPFRE unveiled its latest research report, titled: Exploring tomorrow: the role of insurers in a society marked by Generative AI. It was initially presented to the press and influencers at a packed VIP breakfast briefing, exploring the potential impact of GenAI on society in the future.
Barbara Fernandez, deputy director (Disruptive Innovation) and head of Insur_Space, MAPFRE, later took to the main stage, as a keynote speaker. Her presentation provided a comprehensive overview of the findings, shedding light on the transformative potential of Generative AI and insurance’s role in it.
MAPFRE attended with seven senior execs, over from Madrid, who used the event as an opportunity to engage with the media, offering exclusive insights into MAPFRE Open Innovation’s and MAPFRE Re’s unique approaches and strategic visions for the future.
Maximising media opportunities
While we have been active with our Insurtech clients at this event over the previous two years, this was the first time where we had the honour of being the official media partner.
Our role involved distributing press releases for the organisers of the event, managing media enquiries, and setting up press interviews for Insurtechs looking to raise their profile.
Interestingly, several PR agencies and Insurtechs reached out to us at the 11th hour during the event itself in the hope of arranging a press interview. We did our best to accommodate, but truthfully firms need to plan ahead if they want to get the most out of the media. By way of example, the interviews we achieved for our clients were secured many weeks in advance of the event, with planning starting many months ago.
Facilitating the Cyber panel
At the heart of NextGen Communication's contribution was our involvement in a particularly compelling panel discussion focused on cybersecurity for small and medium-sized enterprises (SMEs), which is a topic of growing importance, both in terms of its threats, but also opportunities, for the industry.
As the panel moderator, Simon Hayes, NextGen Communications MD, brought together industry leaders, cybersecurity experts, and Insurtech innovators to explore strategies for safeguarding businesses against evolving cyber threats.
Hot topics included raising awareness of cyber risks, how to increase SMEs accessibility to cyber insurance, Gen AI, deep fakes, and whether cyber is a threat or an opportunity for our industry.
Despite being towards the end of the day, the room was packed with people keen to gain valuable insights from the likes of Matthew Jones at Cowbell, Lucy Scott from Lockton, Gareth Wharton, ex head of Cyber at Hiscox, and Paul Dunphy from Norton.
Insurtech - a bright future
It was great to work behind the scenes as the event’s official media partner and see what an amazing job the team at InsurTech Insights does.
Looking ahead, as the industry navigates new challenges and opportunities, the future of Insurtech is bright. Funding maybe down, but the need for innovation remains stronger than ever, with collaboration between Insurtechs and incumbents set to grow.
From our side, by championing our clients, facilitating meaningful discussions, promoting our clients’ news and views, and elevating the conversation around Insurtech innovation, NextGen Communications reaffirmed its position as a trusted media partner for innovators in the insurance industry.
If you are going next year, or to other InsurTech Insights events in New York, Hong Kong or others beyond, drop us a line, ideally not on the day, but a few weeks before to maximise your opportunities.
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