The power of PR at Plug and Play and DIA Amsterdam 2022
Standing at the centre of European InsurTech innovation

Having never been to Amsterdam, shocking to some, I approached my trip here to attend Plug and Play, with our InsurTech client Previsico, and DIA Amsterdam with our client MAPFRE, with a mixture of trepidation, excitement and curiosity.
Major InsurTech events are always a bit of shock to the senses, and these events were no different. Plug and Play's InsurTech Europe Expo Day was a smaller, more exclusive event, set in the super cool setting of De Hallen Cultural Centre.
It was wonderfully hosted by the etherial Jessica Cheng, who ably interviewed and teased out the innovative excellence of the InsurTechs presenting, including a couple of interesting parametric InsurTechs, namely Birdseyeview and Climatica.
The next day, it was onto DIA Amsterdam, back after a three-year pandemic induced gap. The scene was set in the iconic Taets Art & Events site, part of the Unesco World Heritage site and the ‘Defence Line of Amsterdam’, and one of the most culturally exciting places of the city.
I was here to support MAPFRE’s Open Innovation (Moi) team with their PR at the event. They, like me, were keen to make the most of the jam-packed agenda, which was full of industry insights and the latest developments to enhance digital strategies and accelerate innovation.
At the event, attended by 1,300+ attendees, from 50+ countries and all 6 continents, MAPFRE’s global head of innovation, Miguel Angel, presented with Shift Technology’s, Eric Sibony, Co-founder and CSO, about end-to-end claims automation, to a captivated crowd on the ‘show and tell’ stage.
Miguel and Eric explained, to an engaged audience, about how the partnership between MAPFRE and Shift is enabling motor claims to be resolved (settlement included) in a single interaction, with no human intervention, in less than 2.5 mins, imagine that!
MAPFRE also took the opportunity at the event to launch a new industry report, with our support, called ‘The State of European InsurTech 2022’, which was created with their innovation partners from Dealroom, Mundi Ventures, and NN.
We did this at a private gathering of 15 innovation experts, including Robin Merttens, co-founding partner at InsTech, and 'Queen of InsurTech' Sabine VanderLinden, co-founder, CEO and managing partner of the Alchemy Crew, which enables incumbents to engage with InsurTechs.
We helped to promote the report, which was covered by the international insurance and InsurTech press and is now being read by insurance innovators, InsurTechs and VC investors, worldwide. It covered the pulse of InsurTech, InsurTech challengers, and enablers, the shift to prevention in our industry and the top InsurTech trends, including climate risk and net-zero, cyber and crypto, and the silver economy.
MAPFRE also had a booth, which was a huge hit with InsurTechs and incumbents alike, all were keen to discover more about the latest innovations and future plans at MAPFRE Open Innovation (Moi). We showed MAPFRE's latest InsurTech video, which drew in the crowds, impressed by the work the team at MOi and across the business are doing.
Fortunately, the sun shone for most of the trip at these awesome historic venues, which definitely added to the energy of the events. There were many networking opportunities, with new connections made, relationships formed and old friendships renewed. Go next year, if you can!
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