What happened in Vegas

They say that ‘what happens in Vegas, stays in Vegas’. Not with NextGen Communications. Here we dish the delights of three spectacular days at ITC Vegas.
It was my first time in Las Vegas, otherwise known as Lost Wages, Sin City or Disneyland for adults. Whichever name you prefer, the common thread is scale, everything that happens in Vegas is BIG!
To be honest, I am more of a nature guy and initially the thought of going to Las Vegas with loud, burly people, noisy slots machines and flashing neon filled me with dread.
But then I arrived, and I was blown away.
To start, the airport was surprisingly civilised, certainly compared with Chicago, or Schiphol, where I recently travelled though for DIA Amsterdam, and which was a nightmare of long queues and hassle.
Then the assault on the senses began. For me Disneyland for adults works best!
Despite arriving at my hotel at 4am UK time, I was buzzing. After checking-in, a wander and my first beer in Vegas I went to bed at 11pm (7am UK time), feeling rather smug to have stayed awake so long, as an early bird. Then at 2.30am, there I am, wide awake, after a solid 3.5-hours sleep!
Fortuitously, I woke up just in time to watch the Queen’s funeral, which I had been sad to miss, just with a US twist on CNN not the BBC.
Why ITC Vegas?
ITC Vegas is the world’s largest InsurTech event, this year with 9,000 attendees – offering unrivalled access to a global gathering of tech entrepreneurs, investors, and insurance industry incumbents.
It’s a place to see and be seen.
Most importantly, for our clients attending the event, Novidea, Previsico, McKenzie Intelligence Services (MIS) and Reask, ITC Vegas offered access and the opportunity to make a mark in the huge US market.
Advanced planning pays off
To support our clients’ success, we had worked hard in advance to make sure the right things happened at the right time.
Our clients Rosina Smith, CPO at MIS and Jonathan Jackson, CEO at Previsico presented on stage at a VIP, invite only, ESG event run by the Queen of InsurTech Sabine VanderLinden, and supported by Lisa Wardlaw and SONR’s Matt Ferguson.
MIS featured in a meritorious article, ‘At the eye of the storm,’ in FF News (pages 36-37) where Previsico and Reask had high profile advertising.
On top of this all of our clients, plus Novidea’s client Peter Vitale from Encore Insurance and Sabine, were interviewed on video by the debonair Doug Mackenzie, Chief Content Officer at FF News. These interviews will be ready to view soon. Watch this space.
Lastly, and this one was spontaneous, we supported Manjit Rana with the launch of his initiative InsurTech Scout, which went down well on the demo stage, with an audience of two hundred.
Final thoughts…
It’s not easy winning in Vegas, but you have to be in it to win it.
During the event, we introduced our clients, at last all in one place, to each other and Sabine, with some interesting developments to follow.
I also met some fantastic new people, innovators from Turkey and Yen Chin, from Haven Technologies, Singapore, as well as Emil Hannesbo, Head of Content, US from InsurTech Insights.
We are now planning to support him and his team at his event in New York 7-8 June 2023. My first event in the diary for 2023!
Being there, networking, learning and partying with UB40 and the crème de la crème of the InsurTech scene is hard to beat.
Despite my initial reservations, ITC Vegas was a triumph. Go next year, you will not regret it.
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